There's a great bright sticker specifically to highlight the fragility and to keep upright. So wonderful that such a clearly purposeful sticker has been used in such a way as to be at odds with itself. What's even more curious is that the sticker does not explicitly say to keep the box upright, rather to keep box as the angle of the arrows. That might just raise the question about whether the box should be balanced on it's corner, a bit like balancing a pyramid on it's point.
