It's time for some ice skating so let's go to the Ice Skating Rink. The flyer sums it up "Experience the magic of ice skating on REAL ICE". But of course when it comes the to the signage, then things get a bit more tricky as things get shortened. Mark Twain is quoted as saying “I didn't have time to write a short letter, so I wrote a long one instead". Plus the adage of "less is more" and the challenge of synthesis with clarity and impact can be a bit tricky. Here there's a play on the fact that the Ice is real, but of course can equally refer to the fact that the Ice Skating Rink it itself real, rather than imaginary of course.
It's time for some ice skating so let's go to the Ice Skating Rink. The flyer sums it up "Experience the magic of ice skating on REAL ICE". But of course when it comes the to the signage, then things get a bit more tricky as things get shortened. Mark Twain is quoted as saying “I didn't have time to write a short letter, so I wrote a long one instead". Plus the adage of "less is more" and the challenge of synthesis with clarity and impact can be a bit tricky. Here there's a play on the fact that the Ice is real, but of course can equally refer to the fact that the Ice Skating Rink it itself real, rather than imaginary of course.
