That's "Attention Do Touch", rather than "Attention Do Not Touch". It's so easy to read in that not to that sentence given the number of times we see the do not touch message.
So hats off to the National Trust for these signs in a rather remote woodland walk at Ickworth Park in Suffolk.
NOTICE the beautiful wild flowers as you walk through the woods. Take pictures, smell them and enjoy your day.
ATTENTION You will need this to spot the abundance of wildlife in this area.
PLEASE DO TOUCH. the trees or even hug them.
Great the way those words like notice, attention, which are more often seen in a forbidding context are turned on their head here. Those headline words play to that forbidding sense to attract you, and then the twist dawns as you read on. Then there's the positive encouragement to do things like photograph and touch, again words were more used to seeing in a dissuasive content.
Just fantastic.
