Push - It Will Open

Oh no it won't, you're closed!

Some wonderful signs in a shop door at a charming seaside resort.

It's the rather fantastic juxtaposition of "PUSH - IT WILL OPEN", and alongside "CLOSED".  That closed certainly suggests locks and bolts sufficient to satisfy and insurance company, and unlikely to be overcome by an encouraging push.

It's that ageing "PUSH - IT WILL OPEN SIGN" which does rather imply nobody really cares about getting it fixed, and making a better welcoming first impression.

For Discrete Assistance - Sound Horn

Here's a wonderful couple of adjacent signs on fuel at a local supermarket.  The first quite proudly announces "Service Call" which is "Discrete Disabled Assistance".  So simply "Ask, phone or visit our web site".  However, right underneath is a rather contradictory and very non-discrete instruction...the same disabled wheelchair, but this time adorned with "Sound \horn for Attention".

In reality it's about choices, but the immediate contrast here is super.